Background

Corporate Social Responsibility (CSR) is generally defined a self-regulating business model that helps a company be socially accountable — to itself, guests and customers, its wider stakeholders and to the public. In practicing CSR, companies are conscious of the impact they are having on all aspects of society including economic, environmental, social and ethical factors. To engage in CSR means that, in the normal course of business, a company is operating in ways that enhance and protect people, society and the environment.

Jumeirah Group recognises its impact on society and takes pride in having hotels that are at the heart of every community we operate in. As a national champion of the United Arab Emirates accepts its responsibility to support and promote the UAE governments’ visions in this area and promote socially responsible tourism internationally.

 

Duties and scope

The Jumeirah Group & Corporate CSR Steering Committee shall be responsible for agreeing the strategic direction, themes and focus areas for the business as a whole.

In addition, the following key duties:

• Evaluating the key CSR themes that support the wider business goals and provide direction to the business on how these will be implemented through specific initiatives.
• Align the CSR projects with Dubai Holdings (DH) CSR programme.
• Outline the resources required to deliver projects at both G&C and property level.
• Contribute to the data and information required for accurate and transparent reporting on CSR performance.
• Communicate and promote CSR activities in order to maximise the benefit of the initiatives to wider stakeholders.

 

Strategic focus areas

The Jumeirah Group CSR strategy will be split into the following four key pillars and themes:

 

Pillar 1 – Sustainability & the environment 

• Reduction in negative environmental impacts
• Promotion of bio-diversity and the natural environment
• Improve responsible sourcing and procurement 

Pillar 2 – People 

• Be a caring employer
• Promoting health, wellbeing and safety
• Promoting equality and diversity

Pillar 3 – Community 

• Active community support
• Providing employee access to volunteering projects
• Targeted support to good causes

Pillar 4 – Business Governance

• Protection of data
• Ethical business practices
• Governance and risk management processes

 

CSR Governance – How we make a difference

Jumeirah Group have appointed a CSR Steering Committee which is for agreeing the strategic direction, themes and focus areas for the business as a whole. 

The CSR Committee has the following key duties:

 

• Evaluating the key CSR themes that support the wider business goals and guest expectations.
• Outline the resources required to deliver projects at both G&C and SBU level. and empower hotels to deliver them locally within their own communities.
• Align the CSR projects with our parent company Dubai Holdings (DH) CSR programme.
• Obtain the data and information required for accurate and transparent reporting on CSR performance.
• Communicate and promote CSR activities in order to influence and maximise the benefit of the initiatives to wider stakeholders.
• The CSR Steering Committee will have a Chief Officer sponsor.