Jumeirah Group

Sustainability at Jumeirah

Jumeirah Group strives to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive.

Jumeirah Group

Sustainability at Jumeirah

Jumeirah Group strives to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive.

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Championing Progress Towards a Sustainable Future

From luxury beachfront resorts and idyllic island destinations to vibrant city hotels and coastal cliff-top retreats, our promise of ‘Time Exceptionally Well Spent’ is more than just a guest experience. It’s the product of the commitments we make to our people, our planet and the communities around the world that serve our industry.

Our purpose as a global luxury hospitality company, is to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive. Sustainable choices deliver long term value creation for our stakeholders and sustainable business growth, supporting economic stability and social cohesion.

To guide Jumeirah’s approach, we have developed a sustainability roadmap centered around three core pillars, to address key global challenges outlined by the UN’s Sustainable Development Goals (SDGs):

PLANET: Jumeirah focuses on protecting and preserving the natural environment, ensuring the responsible use of resources, and addressing the challenges of climate change and biodiversity loss.

PEOPLE: Jumeirah is committed to creating a thriving and inclusive workplace, promoting colleague well-being, respecting human rights, and fostering a positive corporate culture.

GOVERNANCE: Jumeirah promotes a culture of ethical business which is underpinned by robust governance mechanisms tying the organisation’s business activities to its sustainability principles

To find out more about Jumeirah’s ongoing sustainability initiatives and its 2030 targets, read Jumeirah Sustainability Roadmap 2023.

To view the live feed from the underwater coral nurseries at Jumeirah Maldives Olhahali Island, click here.

Sustainability Initiatives

Sea Turtle Rehabilitation and Research

Since 2004, Jumeirah Group has played a pivotal role in the protection of endangered sea turtles in the UAE, through the institution and management of the Dubai Turtle Rehabilitation project releasing over 2100 turtles back to their natural habitat. The Group also co-ordinates with environmental authorities across the Emirates on Turtle Rehabilitation and research. Burj Al Arab and Jumeirah Al Naseem welcomes over 1700 school children each year, free of charge, to engage in environmental programmes. Jumeirah also opens up its turtle Lagoon to the public building awareness of endangered turtles to visitors and the wider community. Jumeirah combines this with an afternoon tea concept “Turtle Tea by Idriss B” from which, proceeds are used to help fund some of the work done at the rehabilitation center.

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Locally Sourced Sustainably Grown

Jumeirah is embracing sustainable practices by cultivating produce at its own hydroponic farm at Jumeirah Zabeel Saray in Dubai. This innovative farm uses 70% less water than traditional farming techniques and produces a variety of herbs and lettuces that are used in the resort's restaurants. Jumeirah has also partnered with Fresh on Table to promote local farms and reduce its carbon footprint. By sourcing over 275 products from Fresh on Table, Jumeirah saves over 42 million food miles per year. Fresh on Table is also working on closing the loop by recycling food and farm waste, preventing it from going to landfill. These initiatives are helping Jumeirah reduce its environmental impact and promote a more sustainable future for the hospitality industry.

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Solving Food Waste

Jumeirah is committed to sustainability and has implemented the Winnow system, an AI-powered food waste management system, at several of its properties. This innovative system helps chefs identify and reduce food waste at both the production and guest levels, leading to significant savings in food procurement costs and environmental impact. In 2022, Jumeirah Zabeel Saray alone reduced food waste by 20,000 kg, representing 85 tonnes of CO2 emissions. Jumeirah is expanding its use of Winnow technology and exploring other sustainable practices, such as aerobic digesters and composters, to further minimize food waste and promote circularity.

Enjoy Your Stay Without Plastic

Plastic consumption has quadrupled globally over the past 30 years having a critical impact on the environment. Jumeirah sees first-hand the impact of plastic pollution in the ocean and is focused on eliminating single-use plastics across its operations. Jumeirah have implemented state-of-the-art NORDAQ water bottling systems at many of its beachfront properties and is replacing plastic amenities and food packaging with bio alternatives. This forms part of Jumeirah’s commitment to the Global Tourism Plastics Initiatives to eliminate single use plastics by 2025.

A Greener Journey Awaits

As the world transitions to electric vehicles (EVs), Jumeirah is at the forefront of sustainable hospitality, offering EV transportation to all its guests globally. With a commitment to reducing its carbon footprint, Jumeirah has invested in EV charging infrastructure across 44% of its global portfolio, making it easy for guests to travel sustainably. This initiative aligns with the eco-conscious values of today's travelers and sets a new standard for the hospitality industry.

Championing Inclusivity, Diversity and Development

Jumeirah Group collaborates with local education establishments, local entrepreneurs and international advancement programmes to support not only the local community, but also underprivileged communities. Jumeirah welcomes female placements from developing nations through The Evolvin’ Women programme and provides training and support across our hotels, to build the skill sets necessary to engage in successful hospitality careers in their home country, raising the economic potential of their own communities. The group also runs an artist in residence programme providing important exposure for local talent, and regularly collaborates with local craftspeople and designers to bring authentic and cultural experiences to guests

Coral Nurseries at Jumeirah Maldives Olhahali Island

A comprehensive study of Maldives reefs compiled in 2016 showed that over 73% of the country’s corals have bleached. Since then, reef health has continued to deteriorate, and more recently the impacts of climate change threaten to irreversibly accelerate the loss of this essential ecosystem. Jumeirah Maldives Olhahali Island has several active coral nurseries at the resort to promote awareness of the importance of the coral reef and how human activity can impact them. At the resort, the aim is not only to propagate coral but to foster a conservation-aware generation who will take stewardship of their own environment.