Description of Processing	Purpose for Processing	Category of Personal Data	Legal Basis
We process your personal data when managing and fulfilling bookings and reservations.	Customer service and processing/fulfilling orders and transactions	Contact Details, Identification Data, Personal Information, Web Data, Health Data, Travel / Stay Information and Financial Data	Contract, Legitimate Interest and when processing special category personal data - Explicit Consent
We process your personal data when facilitating the check-in and check-out process.	Customer Service	Contact Details, Identification Data, Personal Information, Health Data, Travel / Stay Information and Financial Data	Contract and when processing special category personal data - Explicit Consent
We process your personal data when you provide us with details of any preferences, or requests	Customer service	Contact Details, Financial Data, Personal Information and Health Data	Legitimate Interest and when processing special category personal data – Legal Claims Exemption (only to fulfil a duty of care to you and defend against potential legal claims) and Explicit Consent

We process your personal data using facial recognition technology to provide online check-in services (including issuing mobile room keys if requested), and chauffeur driven car services

Customer Service

Contact Details, Identification Data, Personal Information and Financial Data

Consent and when processing special category personal data - Explicit Consent

We process your personal data during your stay on our premises (e.g. in order to provide Wi-Fi to you).	Customer Service	Contact Details, Identification Data, Personal Information, Web Data and Travel / Stay Information	Consent and Legitimate Interest
We process your personal data in order to collect, manage and analyse membership information.	Maintaining / Servicing Accounts	Contact Details, Identification Data, Personal Information, Web Data, Travel / Stay Information and Financial Data	Consent, Legitimate Interest and when processing special category personal data - Explicit Consent
We process your personal data in order to conduct surveys, obtain feedback and manage and progress complaints as necessary.	Customer Service	Contact Details, Identification Data, Personal Information, Web Data, Health Data, Travel / Stay Information and Financial Data	Legitimate Interest and when processing special category personal data - Explicit Consent
We process your personal data for marketing purposes, such as personalising offers for you, as well as for analytics purposes.	Advertising / Marketing Services, Analytics Services	Contact Details, Identification Data, Personal Information, Web Data, Travel / Stay Information and Financial Data	Consent and Legitimate Interest
We process your personal data for service and quality monitoring purposes.	Customer service	Contact Details, Identification Data, Personal Information and Financial Data	Legitimate Interest
We process your personal data in relation to incidents and accidents.	Health and Safety	Contact Details, Identification Data, Personal Information, Web Data, Health Data and Travel / Stay Information	Legal obligation, Vital Interest, Legitimate Interest and when processing special category personal data - Heath Exemption
We process your personal data for invoicing purposes.	Account Management	Contact Details, Identification Data, Personal Information and Financial Data	Contract
We process your personal data in order to comply with legal requirements (including those from the Government of Dubai for guest check-in at our Dubai properties) and exercise or defend legal claims.	Legal Obligations, Litigation & Disputes	Contact Details, Identification Data, Personal Information, Health Data and Travel / Stay Information	Legal obligation, Legitimate Interest and when processing special category personal data - Legal Claims Exemption
We process your personal data for competition and event purposes.	Customer service and processing/fulfilling orders and transactions	Contact Details, Identification Data, Personal Information, Health Data, Travel / Stay Information and Financial Data	Contract, Legitimate Interest and when processing special category personal data - Explicit Consent
We process your personal data in order to provide medical care where required. This includes COVID-19 processes and procedures	Health and Safety	Contact Details, Identification Data, Personal Information, Health Data and Travel / Stay Information	Consent, Vital Interest and Legal obligation and when processing special category personal data - Health or Social Care Exemption
We process your personal data in order to improve the services we provide.	Customer Service	Contact Details, Identification Data, Personal Information, Web Data, Health Data, Travel / Stay Information and Financial Data	Legitimate Interest and when processing special category personal data - Explicit Consent
For management and audit of our business operations including accounting	Audit Purposes and Financial Management	Contact Details, Financial Details, Personal Information, Identification Data, Health Data, Travel / Stay Information	Legitimate Interest and when processing special category personal data - Heath Exemption
We process your personal data for security purposes and to ensure secure backup and archival of IT Systems.	Security Purposes	Contact Details, Identification Data, Personal Information, Web Data, Health Data, Travel / Stay Information and Financial Data	Legitimate Interest and when processing special category personal data – Legal Claims Exemption
Identifying, investigating and mitigating incidents, such as if a personal data breach occurred	Security Purposes	Contact Details, Identification Data, Personal Information, Web Data, Health Data, Travel / Stay Information and Financial Data	Legitimate Interest and when processing special category personal data – Legal Claims Exemption

Jumeirah Privacy Notice

Jumeirah Privacy Notice